Analytics provide direct insight into how your site is doing and what your customers are saying about your product or your business. The data equips you with the ability to decide what’s working and where you can make improvements.
Here are 5 reasons that show how using web analytics helps grow your business through insights.
You may be under the impression that just because you’re a small business owner, you’re closer to the customer and understand the words and phrases that are driving people to your site. In truth, analytics gives you proof through the data. Analytics provides insight into which words are the big drivers to your site. It also not only shows you how many people searched the term, but also if they are new or returning visitors and how long they stayed.
Now that you understand what your customers are looking for, it gives you a better idea of who they are, how they behave, how they segment their keywords and compare it to how you are segmenting. With this data you’ll find the most interesting ways your customers behave,
This insight allows you to readjust the precious manpower and money to maybe one channel more so than the other. These social insights allow you to:
Identify the traffic coming to your site and what that traffic does on your site
Understand which of your social channels are the top performers with your target audience
And equips you with the right data to make more informed decisions
Page analytics can give you insight to how your site is helping users meet their needs, or if they are simply coming then going. This includes data on how each page on your site is performing by whether or not it is sending potential leads down the funnel to conversion.
Trends and Conclusions
Analytics are meant to help you see not only the differences in data from week to week, but also to let you see the trends over time. But make sure you’re not drawing conclusions too quickly. Ensure that with the trends and segmentation, you can find what is driving people away from your sight.